Managing Conflict within the Sales Cycle

Understanding how conflict issues such as fear, anger, control, trust and more influence the sales cycle can greatly impact how all aspects of the client relationship is managed.  Using the information we know about how humans operate, we can expose the most common fears salespeople and buyers face.  With that data, we can then change our approach to be more effective when trying to meet quotas, build new client relationships, capitalize on warm contacts and even rein in the cold acquaintances.

1 Lesson
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